It's easy to find that perfect gift when you shop the world at home in Oakland. From fine to folk art, kitchenware to kids toys, bubble bath to books, ethnic artifacts to evening wear or jewelry to jazz - enjoy the season with the convenience of hundreds of unique boutiques and national chains in 40 shopping destinations citywide. And remember, what you spend in Oakland, stays in Oakland during the holidays and year-round.

"A big thank you for opening my eyes to the other wonderful neighborhoods in my city of Oakland. Without your Passport, I never would have experienced these great areas...you have opened up my world."

Lisa Klein, Oakland resident

New to ShopOakland.com is a searchable database of shopping districts and individual retail stores, as well as gifts and products. The listings are supplied by the merchants associations and individual stores, with new information posted as soon as it's received. Over time, we hope that every Oakland retail merchant will submit listings to include in the database.

To locate a particular shopping area, click on: Explore Shopping Districts
To locate a type of product or a particular store, click on: Find Products

Watch the Holiday TV Spot. Click the language icon below for the WMV file in four different languages.

Files require a media player such as Windows Media Player.

Learn More About the Shop Oakland Holiday Campaign
Campaign Highlights
Press Release (pdf)